Lead Generation

A simple “lead gen” phone call isn’t really that simple.

Telemarketing can quickly uncover leads, but many of those calls aren’t as effective – or efficient – as they could be. The difficulty comes from thinking all you need are a list of names and phone numbers, and someone on staff with the time to call them.

Get more leads for your sales force with expert telemarketers and a proven system of engagement and qualification.

MarketEffect’s TeleLead Process

Our step-by-step process uses new or existing company and contact data to segment leads, qualify them, distribute the viable leads to your sales force, and put longer-term opportunities in the nurturing cycle.

Step 1: Identify Objectives and Create Script
Working closely with you, we determine project goals, identify necessary information and create the telemarketing script.

Step 2: Review or Acquire Database
We can use your existing database of customers and prospects or help you build a new one targeted to your audience and requirements.

Step 3: Training
Every project is unique, so we take time to ensure our in-house telemarketing team is trained on your products or service and the kinds of questions that will arise during calls so our team acts like an extension of your own group.

Step 4: Outbound Calling
Using state-of-the-art telemarketing technology, our telemarketers are highly experienced in making a wide variety of calls, including:

• Determine and contact appropriate targets for the product or service.
• Identify those most likely to purchase your product or service and establish a purchase timeframe.
• Filter out low-potential leads.
• Gather complete demographic and profile information.
• Add important background information to the notes that will help your sales force follow up and nurture every lead.
• Verify contact information for ongoing database marketing.
• Follow up on old or cold contacts.
• Clean list to remove inactive or unresponsive names.
• Provide statistics on the call results to measure campaign effectiveness.

Step 5: Reporting
MarketEffect provides reporting on a wide variety of parameters about your project results.

Successful telemarketing can deliver a robust stream of leads. But only if you put it in expert hands.

Make the call against unproductive telemarketing today by clicking here now >